rental marketplace in Charlotte, N.C., and an economy nonetheless inside the doldrums, the president's move may very well be viewed as surprising.
"To increase revenue, we had to tents for sale accomplish among two points: obtain our competition or expand our territory," says Douglas Crowe, director
of sales. Immediately after considerable marketplace investigation on major cities throughout the country, Party Reflections purchased the assets in the
warehouse tent Rental Co. in Raleigh/Durham, N.C. "We found that Raleigh had the best chance for development, exactly where the company
wasn't built on seasonality plus tent weddings the market place was in a position to bear a different rental corporation coming in," Crowe says. Party Reflections kept
Tent Rental employees, but brought occasion services to its new showroom and warehouse tent and announced the opening in the new
location on April 23.
PRO EM of Phoenix, Ariz., similarly researched expansion places, which includes Los Angeles, Las Vegas and Salt Lake City. "We
determined that Colorado was the most effective fit," says Richard Martin, vice president of sales. "The season match completely." Exactly where PRO
EM's Arizona business enterprise runs mid-September to mid-May, Colorado's tent-event season runs mid-May by way of mid-September. The company
bought two operations in April 2007: Distinctive Tent Rentals in Denver and Party Ideas in Tucson.
"Tucson was to expand the Arizona base outdoor party tents. Denver was to be an off-season shoot towards the Arizona winter business enterprise," Martin explains.
"If you might have a base in Colorado, you may double up the uses you get out of your gear."
"If you'd like to develop your enterprise, among the quickest ways to do it can be by acquisition," says Scott McShan, vice president and
common manager of Shaffer Sports & Events/Aztec Events & Tents. Headquartered in Houston, Texas, Aztec acquired Shaffer (in
small business since 1913 in Coshocton, Ohio) in 2003 and in 2007 bought three more tent rental companies-two in San Antonio and 1
in Birmingham, Ala., with a warehouse tent in Houston. On the heels of expanding its market place with Shaffer's established business
in national sporting events (particularly golf) event tents for sale, the business added Aztec's celebration rental solutions to the Alabama place. "The
first year, [the celebration rental business] wouldn't have been in a position to stand on its own," McShan says. "But added towards the golf
small business, it was easy."
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